Help Ukraine defend itself

Ukraine is fighting off the biggest imperialistic invasion since WW2. By donating your unsold ad inventory, you can support reputable organizations that are helping Ukraine prevail.

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  • Tag-based setup
  • No ad serving fee
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Sites supporting Ukraine

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Ads donated to the cause

$ 0 M +

Raised since inception

What your donation supports

1. Fundraising

Help reputable non-profits raise money for basic necessities, child education, medical care, and other non-lethal equipment for Ukraine.

2. Non-partisan Advocacy

Help Ukraine win hearts and minds by sharing reliable and fact-checked info about Russia’s invasion and what’s at stake if we abandon Ukraine.

3. Dispel Disinformation

Drive traffic to reputable not-for-profit news sources and deliver truthful messaging about what’s really taking place in Ukraine.

Your chance to make a positive impact

20-30% of ad impressions go unfilled. Cumulatively, that means trillions of ad impressions that can be mobilized to support Ukraine. With no investment and minimal effort, publishers can use their assets to support the cause.

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Backed by trusted experts

The Special Marketing Operation (SMO) is a coalition of global adtech experts volunteering their time and skills to deliver pro-Ukraine ad campaigns to audiences around the world.

Marty Krátký-Katz

Co-founder & Chairman

Former CEO & Co-founder,
Blockthrough

Olha Paramonova

Co-founder

VP, AdTech,
Sigma Software Group

Paul Bannister

Advisor to SMO

Chief Strategy Officer,
Raptive

Ari Paparo

Advisor to SMO

Chief Executive Officer,
Marketecture Media

Anthony Katsur

Advisor to SMO

Chief Executive Officer,
IAB Tech Lab

Ian Trider

Advisor to SMO

VP, Product - DSP,
Basis Technologies

You?

Advisor to SMO

Donate your time and expertise to SMO.

Ready to do some
good for Ukraine?

Send us a short message about how you'd like to be involved and someone from our team will get back to you to discuss next steps.

Publishers

Please tell us more about the websites where you intend to run ads in support of Ukraine.

Industry experts

If you're interested in donating your time and expertise to SMO as an advisor, please drop a quick note.

Non-profits & charities

If you're an organization working in support of Ukraine, get in touch to amplify your message via the SMO.

General inquiry

Does your outreach not fit in any of those categories? No problem. We can use all the help we can get.